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Professional Development
Advanced Website Strategies
You have a website, but why will your customers want to come back or buy something or take action? Do you really know who you are selling to? Do you know what you want to say to them? Do you know how you want to say it? Discover ways to identify who your ideal audience is. Learn how to create content that is engaging and purposeful. Find out what you want to say to them. Explore where you want to say it. And finally, find out how you want to say it. In one month, you will be better equipped to create your own content marketing strategy and create a content-rich website that exceeds the needs of your visitors. About Your Instructor: As Managing Director of Figure18, Michael Weiss is a leader in the web marketing and development industry. He is a veteran speaker, consultant, client advocate, and sales executive. For over 14 years, he was CEO of imagistic, an award-winning Web agency in southern California. Weiss has signed many world-renowned clients for imagistic, including ACLU, Christopher and Dana Reeve Foundation, GE Private Asset Management, Estee Lauder, Technicolor, Walden Media, and Hollywood.com. With his more than 20 years in the industry, he offers extensive experience conducting and leading sessions for such prestigious organizations as the Non Profit Technology Network, FS/TEC, Boston University, the Center for Nonprofit Management, Network For Good, and Pepperdine University. Offered in March, May and July.
Course # BUP 6070 002 $1954/8 - 6/3 Mon/Tue/Wed/Thur/Fri/Sat/Sun
Online, via the Internet
Instr: Michall Weiss
eMarketing Essentials Certificate
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Save $90 by registering for these three courses together: Boosting Your Website Traffic, Improving Email Promotions, and Online Advertising!
Course # BUP 6020 009 $4954/8 - 6/3 Mon/Tue/Wed/Thur/Fri/Sat/Sun
Online, via the Internet
Instr: Dan Belhassen
Essentials of HR Management SHRM
Be prepared to handle daily HR challenges. This cost-effective course covers real-life HR issues. The SHRM Essentials of Human Resource Management Certificate Program is an introductory course offering an overview of the human resource function. If you’re new to human resources or simply want to strengthen your employee management skills, this program is for you. Essentials is designed for entry - level HR professionals, small business owners responsible for the HR function in their companies and people looking into HR as a career - change possibility. These are typical job titles of students who’ve completed the program: HR specialist, HR generalist, Office manager, Staffing specialist, Small Business Owner, Executive assistant, HR administrator, Admissions counselor, Manager, Recruiter, Trainer, and Administrative assistant. Core content includes the following: Module 1: Human Resource Management; Module 2: Employment Law; Module 3: Recruitment and Selection; Module 4: Compensation and Benefits; Module 5: Employee Development; Module 6: Performance Management. Cost is $419 for individual or $399 for 3 or more from the same company.
Course # BUP 5001 013 $4194/4 - 5/9 Thur. 6:30 - 9:30 pm
Online, via the Internet
Instr: John Walsh
Social Media for Business Certificate
Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Save $90 and register for all three: Integrating social Media in Your Organization, Introduction to Social Media, and Marketing Using Social Media.
Course # BUP 6030 009 $4954/8 - 6/3 Mon/Tue/Wed/Thur/Fri/Sat
Online, via the Internet
Instr: Jennifer Selke
Supervisory & Leadership Certificate
Your employees are your most valuable resources. Ensuring the efficiency of your team is the key to your success and is your most important responsibility. Get practical, easy to understand, and insightful methods for new and even experienced supervisors and managers. Learn about effective delegation, performance management, and writing performance reviews. Discuss the specifics of the supervisor’s role and responsibilities, and strategies for improving your overall effectiveness as a leader. Take home practical information along with tips and techniques that can be applied at your job immediately! Next offering in June.
Course # BUP 6000 009 $3954/8 - 6/3 Mon/Tue/Wed/Thur/Fri/Sat/Sun
Online, via the Internet
Instr: Sally Klaus